Work
Infusing my passion for brand with user delight in digital product design and strategy. Leading design and research processes across a connected ecosystem of web, mobile and displays.
UX/UI Design and Strategy
Discover Se3 Consoles
CREATING THE FIRST PATENTED INTERFACE AT LIFE FITNESS
PLATFORMING ANDROID
EXPANDING a Cardio Console Portfolio
Halo fitness
transforming to saas, WEB & MOBILE
HALO FOR DEVELOPERS
REDESIGNING THE API DOCUMENTATION
orangetheory fitness EXPERIENCE
winning in digital product
LFconnect
Unifying the connected asset management experience
Brand Development
Energetically leading brand vision and strategy across customer experiences and company disciplines through identity development, brand narrative, creative direction, training and marketing.
Life Fitness
Rebranding the world’s largest fitness equipment manufacturer
Hammer Strength
Taking the icon of strength training back to its athletic heritage
Brunswick
marketing pitch turned to rebrand
Advantage Strength
CREATING an identity for Ann Arbor’s movement and performance specialists
shavebowl
building a MEN’S shaving tool brand
Graphic Design
BREAKAWAY MAGAZINE
CRAFTING THE CHICAGO WOLVES GAMEDAY MAGAZINE
SPECIALTY sweaters
DESIGNING Chicago wolves hockey jerseys