Hammer Strength

TAKING THE ICON OF STRENGTH TRAINING BACK TO ITS ATHLETIC HERITAGE

BRAND STRATEGY / LEAD DESIGNER / TRAINING

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Project Background:

Hammer Strength had stood the test of time but developed a persona which needed to be redirected, confirmed by benchmarking and market brand research. With the study results in hand, I partnered with our content strategist to dissect the research and translate the deep psychological findings into a tangible global brand marketing strategy in effort to relaunch the brand and re-establish its humble athletic roots.

 
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Results:

Hammer Strength had multiple goals when it came to relaunch. We needed to recapture the essence and respect in the brand and revive distinction from the Life Fitness brand. Hammer Strength is an established performance brand, built with respect and intelligence by founder Gary Jones.

Simplicity was critical. My partner and I built the 50+ Brand Play Book with every bit of athletic heritage being considered.

 
 

Deliverables:

  • Brand Mission

  • Brand Positioning

  • Brand Pillars

  • Brand Messaging

  • Brand Visual Guidelines

  • Cross-functional Brand Training

  • Brand Video Script Development and Direction

  • Brand Imagery Direction

 

Due to confidentiality and sensitivity to strategy, content is limited for display. Questions or want to chat more? I'd be happy to. ›