Shavebowl

BUILDING A MEN’S SHAVING TOOL BRAND

brand development / competitive research / CONSULTATION

Project Background:

Shavebowl is a Chicago/San Francisco startup making a debut in the men’s shaving product category. With product development well underway, the two founders recognized the need for a strong and consistent brand presence.

Results:

After understanding the product and company goals, I dove into the men’s shaving industry. Looking at the competitive market, I built an understanding of different brands, domestic and international, to discover how to best position Shavebowl. In collaboration with another brand strategist, we built a complete brand narrative, equipping the team with the visual vision and coaching needed to complete launch and go-to market strategy, from social media to packaging.

Deliverables:

• Competitive Audit

• Shavebowl Brand Story: Narrative, Pillars and Characteristics

• Visual Mood Board and Guidance

• Presentation and Coaching

Images courtesy of Shavebowl