Platforming Android

EXPANDING A CARDIO EQUIPMENT CONSOLE PORTFOLIO

UX STRATEGY / DESIGN VISION / TEAM LEAD

Project Background:

With growth and interest in digital and technology rising, Life Fitness responded by expanding its portfolio of cardio console displays, transcending brands and product tiers. Discovery began by partnering with development to understand the underlying architecture and how we should support various brands and experiences efficiently and effectively. Furthermore, it was important to uphold the vision to have unified experiences across the product offering, building user conventions and consistency in our portfolio.

Results:

The initial console offering was Discover SE3, in standard definition. We built a scaling and platforming strategy, beginning with the launch of Discover SE3 HD (high definition) which was quickly followed by Discover ST and Cybex 70T. With this customization strategy already in place, it was seamless to offer key customers like Planet Fitness a specialized experience for their exercisers, while capitalizing on the existing platform experience. Platforming has enabled speed-to-market, and expanded our console offering from one to five. This expansion happened in less than two years and included an architecture that allows for ongoing support from design and development.